Today I’m discussing the nature of the deep reform that I believe business must lead—nothing less than revamping the entire culture of an organization from ‘short term capitalism to long-term capitalism’. This changes the fundamental ways we manage, and lead corporations as enablers of ‘Corporate Brand Nations’. And this in turn changes how we view business’s value and its role in society.
I am honored to have been asked on many occasions to forecast or speak about financial trends and whilst this is dynamic it increasingly needs to incorporate the greater leadership challenges that executives face. It is with confidence that I say ‘your leadership and that of your managers will be of paramount importance this year and their development the single best investment you could make.’