The Rise of Corporate Brand Nation
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The Rise of Corporate Brand Nation

Corporate Brand Today I’m discussing the nature of the deep reform that I believe business must lead—nothing less than revamping the entire culture of an organization from ‘short term capitalism to long-term capitalism’. This changes the fundamental ways we manage, and lead corporations as enablers of ‘Corporate Brand Nations’.  And this in turn changes how we view business’s value and its role in society.

Leadership

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