I am a leading businessman in South Africa and own numerous companies here. I’m constantly looking for innovative ways to grow my business but at the same time capture the loyalty and imagination of people in and outside of our existing sphere of influence. I was recently reading a fascinating case study on Levi Strauss and their Corporate Social Responsibility and did further investigation on their operations in South Africa.
I recently came across a study by the public relations and marketing firm Cone Communications and Echo Research which revealed that “corporate social responsibility (CSR) is now a reputational imperative, with more than 90 percent of shoppers worldwide likely to switch to brands that support a good cause, given similar price and quality.
Today I’m discussing the nature of the deep reform that I believe business must lead—nothing less than revamping the entire culture of an organization from ‘short term capitalism to long-term capitalism’. This changes the fundamental ways we manage, and lead corporations as enablers of ‘Corporate Brand Nations’. And this in turn changes how we view business’s value and its role in society.